Questions3 Assignment Example | Topics and Well Written Essays - 750 words

Questions3 - Assignment Example s a competitive advantage over others in the industry, the managers should carefully keep track of all the actions that have occurred and those which are anticipated too. The marketing calendars therefore come in handy to provide the managers with the opportunity to keep track of what it is expected to be done for the firm to attain a competitive advantage. Indeed, many organizations in the apparel or fashion industry use the marketing calendar to enable them to be able to network all the components existing in the company’s program. For instance, the companies use the marketing calendars to enable them plan their budgets thus helping them to avoid unforeseen expenditures. Moreover, the calendar prevents managers from engaging in â€Å"miss marketing,† prevents marketing lapses, and helps in staffing, planning and buying. The marketing calendar has three key components that should be put into consideration in order to make the company successful. The first component, Environmental Assessment, is the study of both the internal and external environment of the company so as to identify the various opportunities and threats which. Accessing the enables the company to establish the needs of the customers thereby enabling them to make necessary adjustments and improvements to meet these needs. The second component is Strategic Planning which is a continuous process of decision making that is based on methodical assessment of the environment in order to determine the action that the organization ought to do so as to attain a particular set of goals or objectives. In addition, since strategic planning is a blueprint for the company’s decision making, this component enables the staff to meet the various fashion needs of the customers. The last component is Implementation, which aims at clarifying the c ontribution of each department towards meeting the identified needs of customers. This component therefore integrates the marketing elements throughout the organization