Non-Traditional Advertising Essay Example | Topics and Well Written Essays - 750 words

Non-Traditional Advertising - Essay Example One common example linked to narrowcasting is the use of electronic mailing lists used over the internet. Internet users get to subscribe to mails or newsletters from websites they frequent or post web content parallel to their areas of interests. For instance, I receive emails and newsletters from business blog and news sites such as the Huffington Post, an online news that offers news and content on technology, environment, business, politics and lifestyle among others. The emails received from the sites are usually coupled with links to the specific content as requested. The email provides the reader with the headlines and links to their web content, which the reader has the freedom to open and explore more. As such, I find the mailing lists overly resourceful and I receive them positively since I get the chance to access information with one click of a button. The mails and advertisements received in such a manner are long lasting and it is only upon deletion that the data is dis carded. From my point of view, the method is effective since the information is only displayed to interested parties and usually gets the attention it requires to be effective. This method of advertising or promoting products heavily relies on innovation and creativity to have the message delivered to the intended audiences. Companies get to design advertisements that the public may find it difficult to ignore. An example of such a demonstration was a blue leather couch I saw in a hall, the couch was divided into two parts – A rough side and a smooth side.